March 11, 2019

Marketing Operations - how mature organizations are with their processes.

Only 12% of organizations say that they do not have repeatable process for performing marketing practices.(according to 2019 Marketing Benchmark Report by GMS)

Think of your marketing team. Do you have a clear process that is used to execute marketing activities? Yes? No?
No one would disagree that having a process, even it is it informal is as indicator of high level of maturity in marketing processes.
In our 2019 Marketing Benchmark Report, were have analyzed how mature organizations are with their processes, and which types of organizations have higher level of maturity.