Content Marketing Strategy for Startupsby Alex Birkett, Growth Marketing Manager at HubSpot
It's a workshop on how to construct a content strategy if you're a startup.
Who should attend? People should attend if they have tinkered with content in the past but would like to get better, more consistent results. They should have some basic understanding of what content marketing is, as it won't be a beginner's class.
What will attendees learn?
How to build robust user personas, do SEO keyword research, map that research onto the buyer's journey, and construct a content roadmap for each quarter.We'll also cover "content economics" and how to determine how much cost/effort is required to successfully rank a piece of content in search engines. This then allows you to plan out your content for the quarter, along with associated costs.