"Strategic and Tactical Mobile App Growth."by Vlad Laichici, Growth & Acquisition Manager at Philips.
This workshop will guide you through the overall strategy, considerations and optimizations to grow your app for the future.
This workshop is for marketeers and strategists who:
- Want to set up, build or improve their mobile acquisition marketing strategy
- Exploit paid marketing strategies to incrementally increase the number of app users
- Need to know the possibilities that are available in 2019 within mobile app growth
- Want to generate better results for their Facebook, Google Ads and Apple Search campaigns
What will you learn:- The challenges, considerations and strength of paid mobile acquisition
- How to strategize and optimize campaigns across different platforms
- Why attribution modeling is your friend and enemy
- Use cases of optimizing your reporting and time