-Workshops-

Your opportunity to learn from the world's leading growth experts

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    "Strategic and Tactical Mobile App Growth."by Vlad Laichici, Growth & Acquisition Manager at Philips.

    October 16, 2019

    Growth Marketing Stage

    This workshop will guide you through the overall strategy, considerations and optimizations to grow your app for the future.

    This workshop is for marketeers and strategists who:

    - Want to set up, build or improve their mobile acquisition marketing strategy
    - Exploit paid marketing strategies to incrementally increase the number of app users
    - Need to know the possibilities that are available in 2019 within mobile app growth
    - Want to generate better results for their Facebook, Google Ads and Apple Search campaigns

    What will you learn:- The challenges, considerations and strength of paid mobile acquisition
    - How to strategize and optimize campaigns across different platforms
    - Why attribution modeling is your friend and enemy
    - Use cases of optimizing your reporting and time

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     "The Growth Experiment Process”by Ferdinand Goetzen, Director of Growth at 3DHubs

    October 16, 2019

    Growth Marketing Stage

    A workshop for companies of all shapes and sizes on how to incorporate rapid experimentation into your growth.
    Who should attend?
    - Practitioners who want to learn how to use experimentation to boost the results and the ROI of their marketing and growth efforts
    - Tech leaders and stakeholders who want to understand the value of data-driven experimentation
    - Anyone who wants to effectively incorporate data and testing into their work

    What will attendees learn?
    - The importance of data-driven experiments in growth
    - How to develop an experimentation process that works for you
    - The key to prioritizing experiment ideas
    - How to design and execute growth experiments
    - Scaling successful experiments and how to fail forward
    - Tools and tips for effective experimentation

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    “Ideation for growth: how to generate growth hypotheses in the product funnel“
    by Tanya Aulachynskaya, Head of Product, Growth at PandaDoc

    October 16, 2019

    Growth Marketing Stage

    A workshop on how to efficiently generate hypothesis for growth in the product funnel (acquisition, activation, retention, expansion, cancellation, referral).

    This workshop is for growth product managers who:
    - are starting a growth team in their product;
    - want to start testing growth hypotheses quickly
    - are looking for good examples on where to start with growth

    What will you learn:
    - How to build & analyze product funnel
    - How to generate ideas for growth hypotheses
    - What to expect from growth experimentation

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    “How to increase your A/B test win rate with data-driven hypotheses. Case studies for Comodo, Prom.ua, Gaiam and Revolution Golf“by Gleb Hodorvskyi and Igor Sokolov, Conversionrate.store.

    October 16, 2019

    Growth Marketing Stage

    What is the workshop about?
    The workshop is about CRO and ways to create strong data-driven hypotheses for experimentation. We will discuss some of the most effective CRO frameworks that are the foundation for high A/B test win rate. You will be shown multiple case studies for some of the most well know brands where we demonstrate how we used CRO frameworks to derive strong data-driven hypotheses and A/B tested them. You will learn how to grow your ARPU based on analyses, UX and experimentation.

    Who must be at the workshop?

    1. Product owners/managers who want to increase their A/B test win rate with data-driven hypotheses.
    2. Marketers who want to learn the process of developing data-driven hypotheses for experimentation.
    3. An analyst who want to understand analytics frameworks used in CRO to derive data-driven hypotheses.
    4. UX specialists and designers who want to learn to drive an uplift in revenue and conversion rate with the UX improvement.

    What can you expect to know when you leave the workshop?

    1. The process of CRO that leads to the creation of strong data-driven hypotheses.
    2. CRO cases for leading eCommerce businesses.
    3. CRO frameworks for examining user behaviour.

-Workshops-

Your opportunity to learn from the world's leading growth experts